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MITRE ATT&CK® Technique

T1585.001: Social Media Accounts

Adversaries may create and cultivate social media accounts that can be used during targeting. Adversaries can create social media accounts that can be used to build a persona to further operations. Persona development consists of the development of public information, presence, history and appropriate affiliations.[1][2]

For operations incorporating social engineering, the utilization of a persona on social media may be important. These personas may be fictitious or impersonate real people. The persona may exist on a single social media site or across multiple sites (ex: Facebook, LinkedIn, Twitter, etc.). Establishing a persona on social media may require development of additional documentation to make them seem real. This could include filling out profile information, developing social networks, or incorporating photos.

Once a persona has been developed an adversary can use it to create connections to targets of interest. These connections may be direct or may include trying to connect through others.[1][2] These accounts may be leveraged during other phases of the adversary lifecycle, such as during Initial Access (ex: Spearphishing via Service).

EnterpriseT1585.001Sub-techniqueObject v1.1Modified
Glexia's Take · Automated analysis

Security context for executives and security teams

Automation confidenceMedium

T1585.001: Social Media Accounts describes Adversaries may create and cultivate social media accounts that can be used during targeting. Adversaries can create social media accounts that can be used to build a persona to further operations. Persona development consists of the development of public information, presence, history and appropriate affiliations.(Citation: NEWSCASTER2014)(Citation: BlackHatRobinSage) For operations incorporating social engineering, the utilization of a persona on social media may be important. These personas may be fictitious or ...

Executive priority

T1585.001: Social Media Accounts is an official MITRE ATT&CK technique. Glexia treats it as defensive behavior context for prioritizing monitoring, control validation, and response planning without using the object by itself as an attribution claim.

Technical view

Security teams should validate T1585.001: Social Media Accounts by reviewing the official ATT&CK relationships, mapped tactics (resource-development), supported platforms (PRE), and available local telemetry before making detection or mitigation decisions.

Likely telemetry

  • Official ATT&CK relationships and object metadata

Detection direction

  • Validate whether T1585.001: Social Media Accounts appears in your detection coverage and tabletop scenarios.
  • Use the object to align executive risk language with SOC, incident response, and detection engineering work.
  • Do not treat ATT&CK relationship context as attribution without corroborating evidence.

Mitigation priorities

  • Map the object to existing controls and identify missing telemetry or response ownership.
  • Prioritize mitigations that reduce exposure on the listed platforms and tactics.
  • Review adjacent ATT&CK relationships before changing policy, detections, or reporting language.
Additional notes and limits

Baseline Glexia take generated from the official MITRE ATT&CK STIX object, source hash, tactics, platforms, and detection fields. It is safe to replace with a richer model-generated take for the same source hash later.

This baseline take is source-grounded and schema-validated, but it does not include environment-specific telemetry, incident evidence, or threat-intelligence corroboration.

Generated from the cited source records. This long-tail analysis has not been individually reviewed by a named human.

Official MITRE ATT&CK definition

Social Media Accounts

Adversaries may create and cultivate social media accounts that can be used during targeting. Adversaries can create social media accounts that can be used to build a persona to further operations. Persona development consists of the development of public information, presence, history and appropriate affiliations.[1][2]

For operations incorporating social engineering, the utilization of a persona on social media may be important. These personas may be fictitious or impersonate real people. The persona may exist on a single social media site or across multiple sites (ex: Facebook, LinkedIn, Twitter, etc.). Establishing a persona on social media may require development of additional documentation to make them seem real. This could include filling out profile information, developing social networks, or incorporating photos.

Once a persona has been developed an adversary can use it to create connections to targets of interest. These connections may be direct or may include trying to connect through others.[1][2] These accounts may be leveraged during other phases of the adversary lifecycle, such as during Initial Access (ex: Spearphishing via Service).

View the same entry on attack.mitre.org (MITRE-hosted reference; in-page links above use the Glexia ATT&CK library.)

Glexia analysis

How security teams should use this page

Treat this object as behavior context, not an attribution claim. Validate the related groups, software, data sources, and mitigations against official ATT&CK relationships and your own telemetry before making control-coverage decisions.

ATT&CK relationship table

Related techniques

This mirrors the MITRE pattern of making group, software, campaign, and technique relationships scannable. Relationship notes come from mirrored ATT&CK relationship text when available.

1 rows
DomainIDNameRelationship / procedure
EnterpriseT1585Establish AccountsThis object subtechnique of Establish Accounts.
Associated objects

Groups, software, and campaigns

GroupEnterprise

G0094: Kimsuky

Kimsuky is a Democratic People's Republic of Korea (DPRK)-based cyber espionage group that has been active since at least 2012. The group initially targeted South Korean government agencies, think tanks, and subject-matter experts in various fields. Its operations expanded to include the United Nations and organizations in the government, education, business services, and manufacturing sectors across the United States, Japan, Russia, and Europe. Kimsuky has focused collection on foreign policy and national security issues tied to the Korean Peninsula, nuclear policy, and sanctions. Kimsuky operations have overlapped with those of other North Korean state-sponsored cyber espionage actors as a result of ad hoc collaborations or other limited resource sharing.[1][2][3][4][5][6]

Kimsuky was assessed to be responsible for the 2014 Korea Hydro & Nuclear Power Co. compromise; other notable campaigns include Operation STOLEN PENCIL (2018), Operation Kabar Cobra (2019), and Operation Smoke Screen (2019).[7][8][9] In 2023, Kimsuky was observed using commercial large language models (LLMs) to assist with vulnerability research, scripting, social engineering and reconnaissance.[10]

DPRK threat actor cluster boundaries overlap in open source reporting, with some security researchers consolidating all attributed North Korean state-sponsored cyber activity under Lazarus Group, rather than tracking operationally distinct subgroups.

GroupEnterprise

G1011: EXOTIC LILY

EXOTIC LILY is a financially motivated group that has been closely linked with Wizard Spider and the deployment of ransomware including Conti and Diavol. EXOTIC LILY may be acting as an initial access broker for other malicious actors, and has targeted a wide range of industries including IT, cybersecurity, and healthcare since at least September 2021.[1]

GroupEnterprise

G0050: APT32

APT32 is a suspected Vietnam-based threat group that has been active since at least 2014. The group has targeted multiple private sector industries as well as foreign governments, dissidents, and journalists with a strong focus on Southeast Asian countries like Vietnam, the Philippines, Laos, and Cambodia. They have extensively used strategic web compromises to compromise victims.[1][2][3]

GroupEnterprise

G0034: Sandworm Team

Sandworm Team is a destructive threat group that has been attributed to Russia's General Staff Main Intelligence Directorate (GRU) Main Center for Special Technologies (GTsST) military unit 74455.[1][2] This group has been active since at least 2009.[3][4][5][6]

In October 2020, the US indicted six GRU Unit 74455 officers associated with Sandworm Team for the following cyber operations: the 2015 and 2016 attacks against Ukrainian electrical companies and government organizations, the 2017 worldwide NotPetya attack, targeting of the 2017 French presidential campaign, the 2018 Olympic Destroyer attack against the Winter Olympic Games, the 2018 operation against the Organisation for the Prohibition of Chemical Weapons, and attacks against the country of Georgia in 2018 and 2019.[1][2] Some of these were conducted with the assistance of GRU Unit 26165, which is also referred to as APT28.[7]

GroupEnterprise

G1012: CURIUM

CURIUM is an Iranian threat group, first reported in September 2019 and active since at least July 2018, targeting IT service providers in the Middle East.[1] CURIUM has since invested in building relationships with potential targets via social media over a period of months to establish trust and confidence before sending malware. Security researchers note CURIUM has demonstrated great patience and persistence by chatting with potential targets daily and sending benign files to help lower their security consciousness.[2]

GroupEnterprise

G1015: Scattered Spider

Scattered Spider is a native English-speaking cybercriminal group active since at least 2022. [1] [2] The group initially targeted customer relationship management (CRM) providers, business process outsourcing (BPO) firms, and telecommunications and technology companies before expanding in 2023 to gaming, hospitality, retail, managed service provider (MSP), manufacturing, and financial sectors. [2] Scattered Spider relies heavily on social engineering, including impersonating IT and help-desk staff, to gain initial access, bypass multi-factor authentication (MFA), and compromise enterprise networks. The group has adapted its tooling to evade endpoint detection and response (EDR) defenses and used ransomware for financial gain. [3] [4] [5] Scattered Spider had expanded into hybrid cloud and identity environments, using help-desk impersonation and MFA bypass to obtain administrator access in Okta, AWS, and Office 365. [6]

GroupEnterprise

G0065: Leviathan

Leviathan is a Chinese state-sponsored cyber espionage group that has been attributed to the Ministry of State Security's (MSS) Hainan State Security Department and an affiliated front company.[1] Active since at least 2009, Leviathan has targeted the following sectors: academia, aerospace/aviation, biomedical, defense industrial base, government, healthcare, manufacturing, maritime, and transportation across the US, Canada, Australia, Europe, the Middle East, and Southeast Asia.[1][2][3][4]

GroupEnterprise

G0003: Cleaver

Cleaver is a threat group that has been attributed to Iranian actors and is responsible for activity tracked as Operation Cleaver. [1] Strong circumstantial evidence suggests Cleaver is linked to Threat Group 2889 (TG-2889). [2]

GroupEnterprise

G1051: Medusa Group

Medusa Group has been active since at least 2021 and was initially operated as a closed ransomware group before evolving into a Ransomware-as-a-Service (RaaS) operation. Some reporting indicates that certain attacks may still be conducted directly by the ransomware’s core developers. Public sources have also referred to the group as “Spearwing” or “Medusa Actors.” [1] [2] Medusa Group employs living-off-the-land techniques, frequently leveraging publicly available tools and common remote management software to conduct operations. The group engages in double extortion tactics, exfiltrating data prior to encryption and threatening to publish stolen information if ransom demands are not met. [3] For initial access, Medusa Group has exploited publicly known vulnerabilities, conducted phishing campaigns, and used credentials or access purchased from Initial Access Brokers (IABs). The group is opportunistic and has targeted a wide range of sectors globally. [4]

GroupEnterprise

G1033: Star Blizzard

Star Blizzard is a cyber espionage and influence group originating in Russia that has been active since at least 2019. Star Blizzard campaigns align closely with Russian state interests and have included persistent phishing and credential theft against academic, defense, government, NGO, and think tank organizations in NATO countries, particularly the US and the UK.[1][2][3][4]

GroupEnterprise

G1050: Water Galura

Water Galura are the operators of the Qilin Ransomware-as-a-Service (RaaS) who handle payload generation, ransom negotiations, and the publication of stolen data for Qilin affilates recruited on Russian cybercrime forums. Water Galura have been active since at least 2022 and use a double extortion model where they demand payment for providing decryption keys and for refraining from publishing the stolen data to their leak site.[1][2]

CampaignEnterprise

C0022: Operation Dream Job

Operation Dream Job was a cyber espionage operation likely conducted by Lazarus Group that targeted the defense, aerospace, government, and other sectors in the United States, Israel, Australia, Russia, and India. In at least one case, the cyber actors tried to monetize their network access to conduct a business email compromise (BEC) operation. In 2020, security researchers noted overlapping TTPs, to include fake job lures and code similarities, between Operation Dream Job, Operation North Star, and Operation Interception; by 2022 security researchers described Operation Dream Job as an umbrella term covering both Operation Interception and Operation North Star.[1][2][3][4]

CampaignEnterprise

C0023: Operation Ghost

Operation Ghost was an APT29 campaign starting in 2013 that included operations against ministries of foreign affairs in Europe and the Washington, D.C. embassy of a European Union country. During Operation Ghost, APT29 used new families of malware and leveraged web services, steganography, and unique C2 infrastructure for each victim.[1]

Relationship explorer

All related ATT&CK context

Mitigations

Mitigation direction

Change history

Object version and sync metadata

The fields below describe the current mirrored snapshot. When Glexia retains multiple ATT&CK source imports, you can open the table to compare the same object across releases (hashes and MITRE timestamps). For MITRE’s own release notes and roadmap, see ATT&CK resources — Updates.

ATT&CK release
19.2
Object version
1.1
Created
Modified
Raw hash
c399f23d5d119668...
Imported snapshots across ATT&CK releases(2)
ReleaseBundle importedObject versionModifiedStatusRaw hash
19.21.1Current bundlec399f23d5d11…
19.11.1Older bundlec399f23d5d11…
Raw source

Mirrored ATT&CK source object

The raw object is retained through the mirrored ATT&CK source bundle and object hash. The raw endpoint returns the exact object from the mirrored bundle when available.

Source references

External references and citations

MITRE external references are preserved separately from Glexia analysis so citations remain traceable to their original source records.

  1. [1]
    NEWSCASTER2014

    Lennon, M. (2014, May 29). Iranian Hackers Targeted US Officials in Elaborate Social Media Attack Operation. Retrieved March 1, 2017.

    Open source URL
  2. [2]
    BlackHatRobinSage

    Ryan, T. (2010). “Getting In Bed with Robin Sage.”. Retrieved March 6, 2017.

  3. [3]
    mitre-attackT1585.001
    Open source URL
Source and licensing

Source: MITRE ATT&CK®. © 2026 The MITRE Corporation. This work is reproduced and distributed with the permission of The MITRE Corporation. MITRE ATT&CK and ATT&CK are registered trademarks of The MITRE Corporation. Glexia is not affiliated with or endorsed by MITRE.